Startup Featured in Times of India
Successfully secured coverage in Times of India for a tech startup, resulting in 500% increase in website traffic and 200+ investor inquiries.
The Challenge
A promising tech startup in the fintech space was struggling to gain visibility and attract investors. Despite having innovative technology and a solid business model, they lacked media presence and credibility. The startup needed to establish themselves as a thought leader in the industry and attract potential investors and partners.
Our Solution
We developed a comprehensive PR strategy focused on positioning the startup as an innovative leader in fintech. We crafted a compelling press release highlighting their unique value proposition, secured an exclusive interview opportunity with Times of India, and coordinated a multi-channel media outreach campaign. Our team worked closely with the startup to refine their messaging and ensure it resonated with both media and potential investors.
Our Process
Conducted in-depth research on the startup's technology and market positioning
Crafted a newsworthy press release highlighting their innovation and market impact
Identified and reached out to key journalists at Times of India
Secured an exclusive interview opportunity with the business editor
Coordinated media training for the startup's founders
Distributed the story across multiple digital and print channels
Monitored coverage and engaged with media inquiries
Provided ongoing media relations support
Results & Impact
Website Traffic Increase
Investor Inquiries
Media Mentions
Social Media Reach
Lead Generation
Key Achievements
Featured prominently in Times of India's business section
500% increase in website traffic within first month
200+ investor inquiries from venture capital firms and angel investors
15+ additional media mentions in leading publications
Established credibility as a fintech innovator
Generated significant social media buzz and engagement
"MuLyaanKan transformed our startup's visibility overnight. The Times of India feature opened doors we never imagined. Within weeks, we had investors reaching out to us. The team's expertise in media relations and their understanding of our industry was exceptional. This coverage was a game-changer for our business."
Featured In
This case study was featured in the following publications
Media Coverage & Backlinks
Explore the actual articles and coverage from top publications
Ready to Achieve Similar Results?
Let's discuss how we can help your business grow and get featured in top publications.