National Press Release Campaign
Distributed press release across 150+ publications including ANI, PTI, and ABP News, generating nationwide brand awareness.
The Challenge
A leading healthcare company was launching a revolutionary medical device but struggled to create awareness at a national level. They needed to reach healthcare professionals, hospitals, and potential patients across India. The challenge was to create a buzz around the product launch and establish the company as an innovator in the healthcare technology space while reaching diverse audiences through multiple media channels.
Our Solution
We designed a comprehensive national press release campaign targeting major news agencies, healthcare publications, and regional media outlets. Our strategy included crafting multiple versions of the press release tailored to different audiences, securing coverage in top-tier news agencies like ANI and PTI, and ensuring distribution across 150+ publications. We also coordinated interviews with key executives and provided media kits to journalists.
Our Process
Developed comprehensive press release strategy and messaging
Crafted multiple press release versions for different audiences
Identified and targeted key national media outlets
Secured distribution through ANI, PTI, and other major news agencies
Coordinated interviews with company executives
Created comprehensive media kits with product information
Distributed to 150+ publications across print, digital, and broadcast
Monitored coverage and engaged with media inquiries
Provided post-campaign analytics and reporting
Results & Impact
Total Publications
Media Reach
Media Inquiries
Website Traffic Increase
Brand Search Increase
Key Achievements
Coverage in 150+ publications nationwide
Featured in ANI, PTI, and ABP News
Reached 10M+ readers and viewers
Generated 500+ media inquiries
Significant increase in website traffic and brand searches
Established thought leadership in healthcare technology
Generated qualified leads from healthcare institutions
"The national press release campaign exceeded all our expectations. Getting coverage in ANI, PTI, and ABP News gave us credibility we couldn't have achieved otherwise. The campaign generated tremendous awareness, and we received inquiries from hospitals and healthcare institutions across the country. MuLyaanKan's expertise in media relations and their extensive network made this possible."
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