Brand Building Campaign
Multi-channel PR campaign across Hindustan Times, Economic Times, and Business Standard, increasing brand recognition by 400%.
The Challenge
A well-established manufacturing company wanted to rebrand and reposition itself in the market. Despite being in business for over two decades, they had low brand recognition among younger demographics and were perceived as outdated. They needed a comprehensive brand building campaign to modernize their image, reach new audiences, and establish themselves as an innovative industry leader.
Our Solution
We developed a multi-channel brand building campaign that combined strategic PR, thought leadership content, and media engagement. Our approach included securing features in top-tier business publications, positioning company executives as industry experts, creating compelling brand stories, and leveraging both traditional and digital media channels. We focused on showcasing innovation, sustainability, and the company's vision for the future.
Our Process
Conducted brand audit and market research
Developed comprehensive brand messaging and positioning strategy
Created thought leadership content and executive profiles
Secured features in Hindustan Times, Economic Times, and Business Standard
Coordinated exclusive interviews with top executives
Developed and distributed brand stories across multiple channels
Leveraged social media to amplify traditional media coverage
Created content partnerships with industry publications
Monitored brand sentiment and adjusted strategy accordingly
Results & Impact
Brand Recognition Increase
Media Reach
Top-Tier Publications
Brand Sentiment Score
Social Media Engagement
Key Achievements
400% increase in brand recognition
Featured in top-tier business publications
Established executives as industry thought leaders
Reached 15M+ audience through various channels
Significant improvement in brand perception metrics
Increased engagement with younger demographics
Generated positive media sentiment and coverage
"The brand building campaign has completely transformed how people perceive our company. We went from being seen as an old manufacturing company to a modern, innovative industry leader. The coverage in Hindustan Times, Economic Times, and Business Standard gave us credibility we never had before. Our brand recognition has increased by 400%, and we're now attracting the kind of talent and partnerships we always wanted. MuLyaanKan's strategic approach and media expertise made this transformation possible."
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