The advanced option gives students more time for practice, tools, live projects and career preparation.
Month 1
Marketing Foundation
Customer journey, branding, website basics, Canva, content formats and digital marketing channels.
Month 2
SEO and Local SEO
Keyword research, on-page SEO, technical checks, local listings, off-page basics and audit reports.
Month 3
Social Media Marketing
Platform strategy, content calendars, reels, LinkedIn, community management and influencer basics.
Month 4
Google and Meta Ads
Search ads, display ads, YouTube ads, Meta campaign objectives, audiences, budgets and lead generation.
Month 5
Analytics, CRM and AI
GA4, UTM tracking, Looker Studio, conversion basics, email, WhatsApp, CRM workflow and AI tools.
Month 6
Career and Live Project
Portfolio, resume, LinkedIn, interview preparation, freelancing proposal and final campaign presentation.